Maintain A Consistent Volume Of Installs Over An Extended Period Of Time
If long term steady growth is your focus, you may want to consider a longer-term campaign. The benefits are two-fold: a lasting increase in organic user visibility – which leads to brand recognition and more installs – as well as a consistent boost to your user-acquisition strategy.
TapImpact’s iOS & Google Play sustained campaigns allow you to maintain a specific rank, either in the category or the top overall. By being in Top 5 of your category, you will maximize user discovery of your applications and attract a steady influx of new, organic users.
In addition to this, sustained daily campaigns offer a more attractive CPI (cost per install) or CPE (cost per engagement) when compared to a burst campaign. Depending on the volume of organic uplift received from a better app ranking, it can be very profitable to do either a daily sustained campaign campaign or a burst campaign.
Many app publishers prefer to combine the two – maintaining a steady influx of new users and occasionally, adding boosts of new traffic to highlight new features or certain promotions. TapImpact’s team of specialized marketing experts can help you maintain both a steady category ranking and a steady flow of new users acquired, whether your goal is 10 or 10,000 new daily users.
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